These days, it seems like there is a supplement for virtually everything – and that’s largely because there is. But customers do still have a choice in terms of where they get their supplements and vitamins from, and if you want to be their trusted source, you likely have to find your own trusted source. In short, you need a supplements manufacturer that you can trust to deliver you exactly what you need.
But what does that mean? It’s easy enough to just assume that just getting a supplement is all it takes. There’s more to it than that, though, and reviewing the following points can help you determine whether or not you’re getting the most from your supplements manufacturer.
- Formulation – Yes, there are plenty of ready to go supplement formulas out there that you can offer to your customers. But you can also create a supplement formula that is yours and yours alone. Maybe it’s an anti-aging formula, or a weight loss one. Talking to experts at formulating a good supplement is the key to standing out with custom formulas.
- Good Private Label Options – Custom formulation from your supplements manufacturer is important, but you should also be able to get fast additions to your product line via private label vitamins. Review the stock products to make sure you have plenty of choices when you’re ready to expand your offerings to your own customers.
- Ingredients – Non-GMO, high quality ingredients that are used to create supplements made in the USA are also important. This helps you market yourself more effectively and also allows you to offer your supplements to your customers with pride.
- Custom Labeling and Packaging – The formulas and supplements are important, but so is your company brand. That branding needs to be extended into your supplement packaging and labeling, and a good supplements manufacturer will help you in this respect as well. Whether you want all of your products in pouches or bottles, whether you already have a label design or need one created for you, you should be able to find solutions from your manufacturer.
Simply put, not all supplements manufacturers are created equally, and you owe it to yourself and your customers to ensure that you’re getting the best possible products at the best possible price. Failing to do this could make it harder to stand out in a crowded market and move your company into the future. In short, make sure you have the right team on your side.