Choosing the supplements to carry in your product line is a challenge. You want to make sure you offer what your customers need, while also providing a strong level of expertise. When designing your product line, there are some things to keep in mind. First, you want to make sure that you work with a flexible supplement manufacturing company like Vitakem that has a range of great offerings. Next you want to really assess your brand and make strategic choices.
Determine Your Market
Every supplement line has a specific focus. Some are focused on sports nutrition, others on weight loss, and still others on niche markets like anti-aging or detoxification. Before picking your supplements you need to determine your market. Then assess what products are most suited to the needs of your customers. A good idea is to look at the top selling supplements and the upcoming trends. You also want to look at how supplements support one another. For example, whey protein and BCAAs are a fantastic combination for bodybuilders.
Do Your Research
You also need to understand what each supplement offers and supports. You can do some searches through scientific periodicals to see what the latest research on the supplements you are considering offering. You need also understand the benefits and the downsides of each product. Your customers will look to you as a point of authority, The more you know, the better equipped you’ll be to design your product line that really works.
Develop A Custom Formula
If you’ve found a formula that works for you, consider going custom. Though Vitakem supplement manufacturing offers a full range of products, there may be something you can add with your expertise. Whether it’s a new flavor of vegan protein powder or a more effective way to deliver vitamin B, we can help. We have certified, knowledgeable PhD chemists who can make your dream product. With our custom supplement manufacturing, you are not limited.
Deciding what private label supplements to offer requires a lot of research and knowledge. However, we’re always here to help. We can give you information concerning every product and make recommendations on what to add to your product line. Give us a call for a consultation today and we can help empower you to make the best choice for your line!